I am interested in making a career in IT. I come from a commerce background with MBA degree with Marketing management as specialization and nearly 3.5 yrs of experience in sales of financial services in a reputed bank. I love computers and have creative inclination too apart from a good understanding of computers and softwares as i keep following IT sites and blogs.I don't have any formal degree in IT but would like to make a career in it. Please advise me the options I have in IT industry that also helps me use my current marketing skills too.Your earnest reply awaited.Thanks.
sainath's Advice on Saturday, November 14, 2009 :
There are a plethora of customer engagement roles available in IT. These roles are known by different names in different organisations like Sales Manager,etc. Basically the role involves the following responsibilities:
- Knowing the product you have on offer - for ex. SAP implementation services, ERP,CRM,etc
- Interacting with the end customer and "getting the business"
- Handling the commercials of the engagement
- Ensuring that the account grows in terms of revenue and repeat business.
The job requires the following skills:
- Ability to sell - your marketing background will help here
- Product and domain knowledge - your commerce background will help here,there are enough financial products available, you can choose where you want to start.
- Technological knowledge - note, I have not mentioned "technical knowledge". What I mean over here is that in this role you need to know the business impact of models like SAAS, SOA, cloud computing, grid computing,etc and be able to judge a potential client's level of organisational maturity to adopt the same. Else you will not be able to meet his "real needs" using your organizations "strengths". You do not need to have programming skills for this role but for sure, you need to be updated with latest industry trends. Your current level of interest in visiting IT sites, blogs, will ensure that you score high points over here as well.
Finally, there are challenges in this role. Earlier, customer engagement roles only involved getting new business. Post this recession that has changed. Now the role also involves collecting pending receivables (getting the payment cheques from clients, in layman language) so that a healthy and stable financial state is maintained. It is getting gradually converted into a full-fledged sales role in IT as it has always been in other domains - which, I believe, is good from a big picture perspective. Adversity teaches us lessons whereas prosperity makes us too comfortable."Concentrate on what you do well, and do it better than anybody else."
- John Schnatter,founder of Papa John's Pizza
I hope I have answered your question, please feel free to ask for any more input.
Wishing you all the very best,