Search engine optimization (SEO) is the process which affects the visibility and traffic of the web page in search engines like Yahoo, Bing and Google etc. as a result it increases ranking factor and invites more readers.
All webmasters started optimizing the sites for search engines in the 1990s.Earlier, web masters use to submit the URL of the page to various search engines, which would send spider to crawl the web page and return information found on the page to be indexed. Search engines are highly dependent on keywords or key phrases used on the page and off page (visitors).
SEO is like marketing, when we market a product then we promote the product in market and door to door market, like that in SEO we promote our website in internet market and post our site add to other website, which has higher ranking factor.
Creating accurate page titles
Title of the page tells both users and search engines, what the topic of particular page is. The content of title tag appears in the first line of the result page.
- Create titles that are unique and informative.
- Avoid using duplicate titles.
- Avoid using non-informative title tags.
- Titles should be eye catching to attract more visitors.
Make use of descriptive Meta tags
Meta descriptions are important, because Google uses them as snippets for your pages. It is the short text which is displayed for each web result and can have direct impact on the chances of your site clicked.
Google’s generation of page titles and descriptions is completely automated and takes into account both the content of the page as well as references that appear on the web.
Rich snippets and structured data
What does snippet means in SEO? It sounds very interesting for any layman.
Snippets are nothing, but the structured data that are embedded in HTML document in micro data format, it is the way to label content to describe a specific type of information. Snippets are used for formatting- author information, ratings, products/services, person, organization, events.
It can be written in different formats.
- Micro data
- Micro formats
Micro data uses simple attributes in HTML page (<div> or <span>).
Example for micro data format:
<div itemscope itemtype="http://data-vocabulary.org/Person">
My name is <span itemprop="name">Bob Smith</span>,
but people call me <span itemprop="nickname">Smithy</span>.
Here is my homepage:
<a href="http://www.example.com" itemprop="url">www.example.com</a>.
I live in
<span itemprop="address" itemscope
and work as an <span itemprop="title">engineer</span>
at <span itemprop="affiliation">ACME Corp</span>.
<a href="http://darryl-blog.example.com" rel="friend">Darryl</a>,
<a href="http://edna-blog.example.com" rel="friend">Edna</a>
Example referred by: About rich snippets and structured data - Google Help
Hopefully you have gained good understanding of the basics of SEO. And be prepared for the next part to understand that online presence is crucial for everyday businesses and to stand above your competitors.