You can route actual URl to descriptive URl and map to the physical file by using following code.
You have to write code in Application_Start handler of Global.asax file.
RouteTable.Routes.MapPageRoute("ProductsRoute", "product/{prodId}", "~/products.aspx");
1. fisrt parameter routename as a string
2. second parameter route URL as "product/{prodID}" (The URL pattern for the route.)
3. third parameter shows the physical file.
For more details, can refer http://msdn.microsoft.com/en-us/library/cc668177.aspx