Security is very important for big data companies. There are two ways it can have adverse effects.
First by storing information which is not legal to store the company makes itself vulnerable, also accidently leaking information like credit card details, social security information can cause a lot of damage to the reputation of the company.
Secondly a pure security breach by hackers can cause exposure the entire data set. Technology plays a very crucial role in ensuring security but there is a need to control it more effectively.
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