Binding word Addin Content control C#

Hi All,

I have a word document with many content controls to be populated from values from database.

These values are html enabled like

<b>This is test</b>

I want this value to be populated in the content control as:

This is test

But it is still getting displayed as

<b>This is test</b>

What to do with this...?

Thanks,
Dipu