We are a small company. We are working on social networking site. In this i have the functionality to show the advertisement on the site. I'm new to this domain. I have the following questions.
1) How to pull the ads and show to the site based on the user viewing content?
2) How to keep track the user impression on the ads?
3) Is there any other third party tools available? I have gone through the Google Ad Sense. Still looking for some other aspects.
Any reference link or ideas are welcome.
I hope you people help me out in this problem.
Thanks in Advance.