About search engine optimisation

Posted by Thiru under Others on 5/12/2012 | Points: 10 | Views : 1591 | Status : [Member] | Replies : 3
Hi ALL,

I like to know more about SEO (search engine optimisation)
and what are all we can do in promotional activities to get more visitors to our site (in both way paid and free)

and what is URL submission ?
what we will get from that?

Expecting your valuable reply in this regard.




Responses

Posted by: Hariinakoti on: 5/14/2012 [Member] Starter | Points: 25

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Refer this link.
http://www.seocipher.com/basics/step-by-step-guide.htm

Thanks & Regards
Hari

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Posted by: Hariinakoti on: 5/14/2012 [Member] Starter | Points: 25

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Hi Thiru,
refer this attached file.
 Download source file

Thanks & Regards
Hari

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Posted by: Datagenius on: 1/29/2014 [Member] Starter | Points: 25

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's(google,yahoo,bing) natural or organic search engine results pages. where website pages and other web content such as local listings, videos, brands are shown and ranked based on what the search engine considers most relevant to search engine users. The leading search engines, such as Google, Bing and Yahoo! use crawlers(googlebot,spiders) to find pages for their algorithmic search results.

There are two main types of SEO techniques.

1.On Page Optimization
2.Off Page Optimization

1. On Page Optimization

a.Always start with keyword selection, research and testing
b.Meta Description tag
c.ALT tags
d.H1 tags
e.URL structure
f.Internal linking strategy
g.Content
h.Keyword density
i.Site maps, both XML and user facing
j.Usability and accessibility
k.Track target keywords
l.Expect results in 6-12 month
j.Review of your site content or structure(Technical evaluation of website)
k.Content development
l.Management of online business development campaigns (Branding)
m.Keyword research
n.SEO Audit
o.Expertise in specific markets and geographies.
p.Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript.

Avoid common on-page SEO mistakes such as:

Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags

2. Off Page Optimization

a.Community Creation in Social Networking Sites
b.Link Exchange
c.Forum Postings
d.Blogging
e.Search Engine Submission
f.Directory Submission
g.Social Bookmarking
h.Link Baiting
i.Cross-Linking
j.Photo Sharing
k.Video Promotions
l.Business Reviews
m.Local Listings, Yellow Pages, classifieds
n.Article Submission
o.Press Release Promotion
p.Social Shopping Network
q.PPC Ad Campaign
r.Document Sharing

SEO Methods:-
1.Getting indexed
2.Preventing crawling
3.Increasing prominence
4.White hat versus black hat techniques
5.As a marketing strategy
6.Target national and international markets

Must be follow the search engine guidelines during optimize websites.
Google Webmaster Guidelines
Yahoo! Webmaster Guidelines
Bing Webmaster Guidelines


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