Displaying formatted string in Label

HEy guys, I want to display a formatted string in my page. But instead of showing the string in proper format, the label instead is showing the whole string including the tags. I also tried putting in the string like this "<%=strWeatherAlert%>" in the code but it displays nothing. So how can I achieve what I am trying to do? Here is the code:
  protected void Page_Load(object sender, EventArgs e)
    {
        if (!this.Page.IsPostBack)
        {
          WRMS.News objNews = new WRMS.News();
          strWeatherAlert = objNews.getMWeatherAlert();
           lblAlert.Text = strWeatherAlert;
        }
    }
...