Creating text line break in codebehind

Hey I would like to know if someone can please help me with the following code


I would like to place a line break in a text from code behind
(googlemap marker title from codebehind)

mymarker.Title = "Click to view Company Profile:<br/>" & dt.Rows(i).Item("CompanyName")


but this does not work,... instead it writes... <br/> as a word and not doing the line break..any other way?
I would appreciate any help you can offer
Regards
Jake

...