RE: profile variable values don't save to database

Anyone see why this code doesn't write to the database from profile? All the p. values are assigned correctly.
protected void cuwReg_CreatedUser(object sender, EventArgs e) { cuw = Util.FindChild(Page, "cuwReg") as CreateUserWizard; //empty Profile for newly created user ProfileCommon p = ProfileCommon.Create(cuw.UserName, true) as ProfileCommon; p.Initialize(cuw.UserName.ToString(), true); txt = Util.FindChild(Page, "UserName") as TextBox; p.UserName = txt.Text; //populate Profile from controls p.Phone = Util.FormatPhone((Util.FindChild(cuw, "txtPhone") as TextBox).Text.Trim()); p.Email = (Util.FindChild(cuw, "Email") as TextBox).Text.Trim(); p.FirstName = new System.Globalization.CultureInfo("en").TextInfo.ToTitleCase((Util.FindChild(cuw, "txtFirst") as TextBox).Text.Trim().ToLower()); //p.Gender = (Util.FindChild(cuw, "rblGender") as RadioBut ...