Streaming video from SQL Server to embedded player

hi, im a noob and having a bit of a problem getting the stream to go to a player that i wrote into the page
 
this is my stream coming from sql server  
 protected void Page_Load(object sender, EventArgs e)

    {



        string sql = "SELECT EntryMedia, EntryMediaMIMEType FROM Entry WHERE EntryID = '4'";

        SqlConnection connection = new SqlConnection("Data
Source=.\\SQLEXPRESS;AttachDbFilename=|DataDirectory|\\Database.mdf;Integrated
Security=True;User Instance=True");



        SqlCommand command = new SqlCommand(sql, connection);

        connection.Open();

        SqlDataReader dr = command.ExecuteReader();



        if (dr. ...