red color for particular item in DataRow

DataRow drow = dt.NewRow(); 

drow[ddlFacilityName.SelectedItem.Text] = "<font color='Red'>" + m_dtCSV1.Rows[i][ddlFacilityName.SelectedItem.Text].ToString() + " is not found </font>";

"<font color='Red'>"  working in DataGrid but not in GridView so what can I do in case of grid view.

thanks
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