how can i use coulumname instead of "/detayliurun.aspx?urunnumarasi={0}" in

hello friends

how can i use coulumname instead of "/detayliurun.aspx?urunnumarasi={0}" in below code.. because i want to send different page.aspx:) i insterted different page.aspx in coulumanem before..

 <a href='<%# DataBinder.Eval(Container.DataItem,"urunnumarasi",Request.ApplicationPath+"/detayliurun.aspx?urunnumarasi={0}") %>'>

cheers
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