Display swf in asp.net repeater

hi everyone
I have an asp repeater on my page which shows product title, description and image. This info is stored in an Access Database. This works fine. I now want to display swf files instead of images using swfobject but am not sure how to pass the filename to the script.
Here's the markup for loading the images which works:
<asp:Repeater ID="Repeater1" runat="server">
            <ItemTemplate>
                <div>
                    <a href="ProductDetail.aspx?ID=<%#Eval("itemID")%>" target="_self"><img alt="<%#Eval("itemImage")%>" src="images/<%#Eval("itemImage")%>" wid ...